What is Stakeholder Engagement?

Internal stakeholders are people that have a connection to your organisation and help co-create products and services over time, they include:

    • Customers
    • Staff
    • Volunteers
    • Members
    • People you are lawfully able to contact under GDPR

Engagement is asking stakeholders the right questions and listening to the answers.

If I had an hour to solve a problem and my life depended on it, I would use the first 55 minutes determining the proper questions to ask”  ~ Albert Einstein

How Does Gobby Differ From Traditional Survey Tools?

    • We believe stakeholder perceptions are reality – they drive people’s behaviour
    • We collect perceptions by only asking open questions to allow flexibility in providing the answers that matter most to people
    • When completing a Gobby engagement, you can see other people’s anonymised answers and vote for them – making them your own – it’s more social
    • We close the ‘perception gap’ between management and key stakeholders
    • We quickly convert people’s perceptions (qualitative data) in to reportable (quantitative) data to assist with quality improvement, strategic decision-making, and marketing content
    • We help give you confidence in understanding customer requirements and those of a range of stakeholders

We do this by providing a unique online survey tool that is familiar, easy to use, and more engaging than anything you will have used before.

This is how we go about our work…


Project Assessment


Survey Design




Analysis & Reporting